by: 
kirbygirl87
kirbygirl87Wednesday, March 10, 2010 at 7:58:00 PM EST
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According to Adfreak, "McCann Erickson is rolling out a new spot for Dentyne that compares gum with condoms."
Using the tagline "Practice safe breath," the commercial shows a trio of men in need of protection from halitosis, lest it inhibit freaky time. One is about to get into it was a comely blonde in the backseat, another is nervously buying protection in a drugstore, and a third wakes his roommate late at night because he's got a guest.
So, what are your thoughts?
Too Much or just enough?
To read more, click here.
Comments
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Thanks for sharing this! My gut reaction is that I kind of like this campaign. While is is silly and maybe a little over the top, it maneges to use sex to sell without degrading people or relying on stereotypes.
# Posted By dandaman6007
| 3/10/10 09:49 PM
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dandaman6007
| 3/10/10 09:49 PM
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I agree with Dan. When most other advertisments use sex/sexuality, they don't do it nearly as well, as fun, or as respectively.
# Posted By Mahayana
| 3/10/10 11:59 PM
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I like this. I don't think it's too much. In a way, it's advertising two things at once: the gum, and safe sex. I say, kudos to Dentyne.
# Posted By HalogenNil
| 3/10/10 11:53 PM
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