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In light of my Marketing #FAIL x2 blog, its only fair that I address this…
http://www.youtube.com/watch?v=X4Xc5sukAg8&feature=related
http://www.youtube.com/watch?v=8wkryBeRx8I&feature=related
The first time I saw this I was laughing hysterically on the inside… and out at how terrified the guy was on the roller coaster. The second time… well repeat #1. BUT the third time I saw the commercial I began to wonder if there is a gender bias in sensitivity when it comes to marketing. Aren't they implying (and by implying I mean marketing campaign blatant, straight up in-yo'-face saying) that certain behaviors make you less of a man?
Is it not as offensive to men to define gender expectations as a marketing tactic? I dunno… am I reaching with this observation or do you all feel where I’m coming from?
