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Blog - Amplify your voice

by:  Leah627
Monday, July 6, 2009 at 3:07:00 PM EDT

Yup, you saw right: Pepsi Co. sponsored last week’s New York City LGBT Pride Parade pride parade, much to the chagrin of the American Family Association (AFA).  In fact, the American Family Association is so annoyed with Pepsi Co. for “its support of the gay agenda” that it is organizing a “Boycott Pepsi Pledge” that includes all PepsiCo products: Pepsi soft drinks, Frito-Lay chips and snacks, Quaker Oats, Tropicana, and Gatorade.  Or should we say Gay-torade?
 
The recent article in the AFA Journal seethed with frustration toward PepsiCo and the apparent failure of the boycott to date.  It lamented that PepsiCo “continues to be out in front about its support of the homosexual agenda, ignoring the concerns of pro-family groups who have asked the company to remain neutral in the culture war.”  AFA President Tim Wildmon complained, perhaps astutely, “Pepsi seems intent on irritating as many pro-family folks as possible.”   Pepsi certainly doesn’t seem to care much about frustrating its homophobic client base.  It placed a full page ad in the June/July issue of Out magazine, a popular gay fashion, entertainment, and lifestyle magazine (or as the AFA journal describes it, “a semi-pornographic homosexual magazine . . . filled with page after page of nude and semi-nude photographs of men in suggestive positions).   In another kick in the face to the anti-gay movement, Pepsi has also become a member of the National Gay and Lesbian Chamber of Commerce, an organization that advocates for same-sex marriage, non-discrimination, and hate crimes legislation.  Go Pepsi!
 
I’m not a big soft drink consumer myself, and like most Oregon-bred organic/hippy types I try to avoid sugary and fatty snacks.  I also am generally not one to endorse big multinational corporations.  That said, we all have cravings once in a while.  So when you want some name-brand crunch or fizz in your life, buy PepsiCo products.  Here are some ideas: Pepsi, Mountain Dew, Sierra Mist, Tropicana juices, Naked juices and smoothies (hey, those are healthy, and the product name might irritate some AFA members), Quaker Chewy bars, Life cereal, Cap’n Crunch, Quaker oatmeal, Doritos, Lays, Gatorade, Propel water…the list goes on. 
 
Express your support for PepsiCo with your words as well as with your wallet.  Below is the contact information for Pepsi, which was also published in the July issue of the American Family Association Journal.  Let’s not let the self-proclaimed “pro-family folks” pressure Pepsi into rescinding its support for civil rights.
 
Tell Pepsi to continue its support for LGBT organizations, media, and advocacy by writing or calling:
 
Ms. Indra K. Nooyi, Chairman
PepsiCo Inc.
700 Anderson Hill Rd.
Purchase, NY 10577-1444
Phone: 014-253-2000 or 800-433-2652

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Comments
 I'm with you -- I don't eat or drink a lot of Pepsi products, but I didn't realize they also owned Quaker Oats, which I do eat.  Tomorrow morning I'll be eating my oatmeal, knowing that I'm supporting all sorts of families!  :-)
# Posted By lzreis | 7/6/09 04:00 PM | Report | Reply
Way to go, Pepsi!! I'm glad that they're not backing down. I'll definitely be writing to them to thank them for the ongoing support.
Thanks for writing about this! :-)
# Posted By Mahayana | 7/6/09 05:14 PM | Report | Reply
I love Quaker Oats, and I love Doritos.  Henceforth, I shall eat both for pleasure and for equality.

OL

# Posted By ol | 7/6/09 05:17 PM | Report | Reply
I always make it a point to buy the products of whatever company that the American Family Association is boycotting, personally.

I didn't eat McDonalds for 10 years, then started eating there after AFA started boycotting them (because one of their board members did volunteer work for disadvantaged gay youth... how horrible). 20 pounds and a double cheesburger addiction later, I'm kind of regretting that, to be honest. Why can't they boycott healthy companies!

# Posted By  AFY_Joe | 7/6/09 05:21 PM | Report | Reply
I love Gay-torade and Naked juices
Pepsi products are the only products available at my school
so I'm a pretty happy camper knowing my money supports
companies that support me

# Posted By adrianmchs | 7/6/09 09:24 PM | Report | Reply
 We've been covering the AFA's Pepsi boycott since the beginning of the year, if anyone is interested:

The Right Wing Is Going To Starve

It's Official: PepsiCo Is Going Down

They've been at it for months and they've pretty much gotten nowhere with Pepsi.

# Posted By The-ESC | 7/9/09 03:30 AM | Report | Reply
love your blog, btw...
# Posted By  AFY_Joe | 7/9/09 10:20 AM | Report | Reply
Thank you!  We love to hear that.  We're also glad we're not the only ones keeping an eye on the AFA.
# Posted By The-ESC | 7/9/09 03:03 PM | Report | Reply
Right on Pepsi! But back to this whole pro-family argument. I still do not understand why drinking pepsi or supporting a parade means that we are trying to degrade the institution of the American family. How did we get from point A to point B with this argument, anyway?
# Posted By  vanessaaishacoleman | 7/14/09 09:30 PM | Report | Reply