This holiday season, Swanson Broth (a subsidiary of Campbell Soup) decided to make a very sweet advertisement promoting their product. The ad features the story of a lesbian couple preparing their meal on Christmas Eve with their young son, and it was featured in The Advocate, who has many GLTBQ readers.
No problem, right? Well, not to the far-right gay-haters at the American Family Association. The organization, known for boycotting Disney, McDonalds and Hallmark for "embracing the homosexual agenda", sent out the following email blast:
Send an email to Campbell Soup Company President Douglas Conant. Tell him you want his company to stop supporting the gay agenda.
In the December, 2008 and January, 2009 issues, Campbell Soup Company bought two, two-page advertisements in the latest issues of the nation's largest homosexual magazine, "The Advocate." The ads promote their Swanson line of broth.
In one of the December ads, the Campbell Soup Company highlighted the lives of two lesbians with their son. The others feature New York City chefs. See the ads here.
Campbell Soup Company has openly begun helping homosexual activists push their agenda. Not only did the ads cost Campbell's a chunk of money, but they also sent a message that homosexual parents constitute a family and are worthy of support. They also gave their approval to the entire homosexual agenda.
"We support all types of families, regardless of how they're defined, [and have done so] for more than 100 years," Sanzio offers. "We advertise in a variety of different media outlets that appeal to a broad spectrum of society. That's what we're doing here, and that's what we'll continue to do."